Strategic Bond Fund - SBF
When Heehaw(Ad Agency) approached us with a new brief for Baillie Gilford - Strategic Bond Fund, we immediately knew that we would be creating another minimal aesthetic to communicate the client's message in the best way possible. We portrayed the world as a unified and minimal platform, where the colorful smoke simulations cover our scenes and our worlds as they represent innovative, contagious, and progressive ideas. We loved the concept of a world where everything is still and colorless, is covered by these hypnotic smoke simulations. Although the world had to be minimal and simple, we still wanted these objects to have realistic detail and translucency to achieve aesthetically pleasing compositions. All the simulations were done in Houdini where we could also control the speed, which is another tool we used to pace the edit of the project.